About Me

Hi, my name is Astrid Chu.

I’m Indonesian-Chinese. My actual Indonesian name is Astrid Susanto. I’m more known as Chu from my modeling career.

After studying fashion design, modeling pulled me deeper into the industry. For four years, I lived and breathed fashion in Jakarta, walking runways, shooting campaigns, and shaping my identity in front of the camera.

Then, in the last 3 years, I got to explore a different side of creativity—marketing, storytelling, the art of building a brand beyond aesthetics. I moved to Bali, joined Ananda Soul, and stepped behind the lens as a creative director. From producing photoshoots to designing jewelry, I found myself orchestrating the entire visual world of a brand.

Now, I bring that experience into my work with wellness and tech brands—crafting branding concepts, designing digital experiences, and illustrating visuals that resonate.

My approach is instinctual yet intentional, merging the feminine and masculine, blending the raw with the refined, the bold with the ethereal.

If that’s who you’re looking for, let’s create something unforgettable.